I was recently asked what makes a marketing blog valuable to its readers.
While I don’t know the exact number, I bet there are thousands of blogs writing about marketing.
So what makes a marketing blog stand out?
For beginners, it’s the in-depth know-how available in the blog. For seasoned marketers, it’s more about the originality of content – is the blog introducing new ideas and hacks?
I decided to list my go-to marketing blogs that, in my humble opinion, publish the best content on their chosen topics.
You’ll find the blogs listed by topics as well as a quick overview (+links) below:
This blog is about: Content marketing, freelancing, marketing strategy
Why it’s good: Contently differs from traditional marketing blogs in that it’s targeting multiple audiences from content strategists to freelancers. You’ll find smashing insights on many marketing topics, and you’ve just got to love their blog design.
Read first: Weekend Update: Should You Publish Every Day?
This blog is about: Marketing, psychology, business
Why it’s good: While The Harvard Business Review isn’t exactly a marketing blog, it should be on the weekend reads list of every marketer. This online magazine’s packed with fresh ideas and original research from the world’s Top experts.
Read first: How Marketing Changes When Shopping Is Automated
This blog is about: Growth marketing, startup, product marketing
Why it’s good: Intercom’s blog has a more personal touch — they’re sharing everything across their journey to becoming a popular marketing tool. And their growth mindset is to die for.
Read first: Intercom’s Matt Hodges on Product Marketing
This blog is about: PPC, AdWords, Facebook ads, CRO and landing page design
Why it’s good: Whenever you read on of KlientBoost’s top-shelf PPC guides, you’ll become the Top 1% of marketers knowing this stuff.
5. Jon Loomer
This blog is about: The latest Facebook ad news and hacks
Why it’s good: Jon Loomer is unparalleled in his ability to break the hottest Facebook news and publish detailed guides.
This blog is about: Facebook advertising, Twitter marketing, Instagram, everything social media
Why it’s good: The sweetest articles in AdEspresso’s blog are those of their original research. This blog includes all the latest Facebook ads updates together with actionable insights.
This blog is about: Google AdWords, Facebook advertising, other varying marketing topics
Why it’s good: WordStream’s blog has existed for a while, so they have guides on any PPC topic imaginable. If you see their article in Google search results, you’ll know it can be trusted.
This blog is about: Paid advertising, startup marketing, content marketing, growth
Why it’s good: Like other Top marketing blogs, Kissmetrics rarely lets you down – all their articles are top-notch, containing an in-depth overview on a given topic.
Read first: The Ultimate Guide to Startup Marketing
9. Hiten Shah
This blog is about: Growth marketing, SaaS marketing
Why it’s good: Hiten Shah has built up multiple multi-billion companies, including Kissmetrics. Now, he’s sharing the hacks and ideas that have worked for him. You’ll get an original account on many fascinating topics.
Read first: How to Focus When You’re Overwhelmed By Marketing Options
This blog is about: Conversion rate optimization (CRO), paid advertising, growth
Why it’s good: Run by Peep Laja, every article in the ConversionXL blog is guaranteed to be on-point and dense with marketing research.
Read first: The Complete Conversion Optimization Guide
This blog is about: Landing page optimization, marketing trends, Unbounce’s marketing journey
Why it’s good: Unbounce blog in the best resource for learning about CRO and building beautiful landing pages. If you want to convert more visitors into customers, read the blog.
12. Avinash Kaushik
This blog is about: Google Analytics, reporting, digital marketing
Why it’s good: Avinash Kaushik is Google’s evangelist. He’s the guy who knows everything about Google Analytics and reporting hacks. And he’s sharing it all in his blog.
This blog is about: Content marketing, copywriting, consumer psychology
Why it’s good: If there’s one blog that consolidates all the copywriting goodness in the web, it’s Copyblogger. By reading this blog, you’ll develop successful copywriting skills in no time.
Read first: The Ultimate Copy Checklist: 51 Questions to Optimize Every Element of Your Online Copy
This blog is about: SEO, content marketing, research
Why it’s good: Ahrefs shares the latest SEO hacks and complements these with original research worth pursuing.
This blog is about: SEO, keyword research
Why it’s good: Backlinko’s knows for their in-depth guides that are always up do date. If you want to learn more about SEO, it’s a good place to start.
Read first: Google’s 200 Ranking Factors: The Complete List
15. Copy Hackers
This blog is about: Content marketing, copywriting, marketing psychology
Why it’s good: Copy Hackers publishes lots of original content around copywriting for various marketing channels. They’re often the first to cover new exciting topics.
Read first: The Beginner’s Guide to Writing Facebook Ads
There you go – this was the rundown of all my favourite marketing blogs.
For quick reference, here are all the blogs with links once more:
P.S. what’s in your weekend reading or podcasting list?